Late nights and laser focus are great for the finite process of reaching publication, but ‘little and often’ is the order of the day for effective post-publication success.

Marketing is a constant facet of the writer’s life – a boiler that needs stoking occasionally to keep the ship chugging along – and it can be unhealthy to transition the thinking of publishing a book to the process of marketing it. Whatever the situation, it’s worth taking the time to consciously readjust to life without a deadline. Maybe you’ve been hyper-focused, maybe other goals had to fall by the wayside, maybe you had to decide you were done with a book even as your heart cried out for just one more month of tinkering.

It takes a lot of work to get a book to publication, and part of that is often adopting a certain mindset. Let’s begin, then, by talking about how to switch from the publication sprint to the promotion marathon. Well, in Part 1 of the answer, we’ll be covering the psychology of post-publication, the three-book rule, and the value of different types of review, while in Part 2 (available here), we’ll delve into expanding your platform, using social media to your advantage, advertising, book tours, and using book categorization to attract an audience, as well as how all these disparate parts knit together. Of course, you’re not afraid of work, you just published a book! So, where do you start?

But if you want to find readers and build an enduring readership, there is more work to do. Am I going to say ‘now comes the hard part’? No, everything you just did was definitely the hard part. You had the idea, you wrote the book, you edited it, you perfected it, you published it. Ask Amy Shojai: How Do I Market My Book & Get An Agent

Now then after books